Loftie

In a world where our phones are our alarm clocks, our calendars, and sometimes even our last social interaction before bed, it’s no wonder that sleep quality is declining. The data is clear: screen exposure before bed can delay melatonin release, disrupt circadian rhythms, and shorten REM sleep cycles. And yet, millions of us still sleep next to the very devices designed to keep us alert.

 

At Loftie, we believe the path to better sleep doesn’t start with a new mattress or blackout curtains—it starts with intention. More specifically, it starts with the way you end your day.

Sleep Isn’t Just About Time—It’s About Quality

According to the CDC, one in three adults in the U.S. doesn’t get enough sleep. But even among those who do, many aren’t getting restorative sleep. That’s where sleep hygiene comes in—a set of behavioral and environmental practices designed to promote better rest. Core principles include:

• Reducing screen time before bed

• Establishing consistent sleep and wake times

• Creating a relaxing bedtime routine

• Eliminating unnecessary light and noise

Enter: The Loftie Clock

We designed the Loftie Clock to align with these best practices. It’s more than a clock—it’s a tool for digital minimalism, circadian alignment, and holistic wellbeing.

Here’s how the Loftie Clock supports sleep hygiene:

1. No More Late-Night Scrolling

Loftie helps you break up with your phone at night. With guided meditations, breathwork, and sound baths built in, you don’t need a screen to wind down.

2. Smart Two-Phase Alarm

Unlike jarring alarms that spike your cortisol, Loftie’s two-phase wake-up mimics your body’s natural sleep cycles—gently nudging you into wakefulness without the stress response.

3. Dimmable Warm Light Display

Blue light exposure at night can delay melatonin release. Loftie’s display uses low-intensity, warm-toned light to protect your sleep chemistry while still being readable in the dark.

4. Nighttime Content Designed by Sleep Experts

Whether you prefer ambient noise, soft music, or a short sleep story, Loftie offers a content library developed in partnership with sleep scientists and wellness professionals.

5. No App Required (But There If You Want It)

The Loftie app is optional, not essential. Everything you need is right on the device—ensuring your bedtime routine doesn’t become another excuse to “just check one more thing.”

Final Thoughts: Design That Supports Behavior Change

We often think of tech as the enemy of good sleep—but the right kind of technology, used intentionally, can be a powerful ally. Loftie isn’t trying to gamify your rest or flood you with data. It’s designed to be the quiet companion that gently guides you toward better sleep habits.

Sleep is foundational. It affects your mood, memory, immune function, and even your longevity. The Loftie Clock is our way of helping you protect it.