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Vrbo The Brand Behind the Vacation Rental Revolution

Written by Executive Editor
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Last updated: June 11, 2025
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Vacation Rentals Under $200

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20% Off Newly Listed Homes
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Get Away for $55/Night
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Vrbo (Vacation Rentals by Owner) has transformed the way families and groups plan vacations, offering a vast array of private homes, cabins, and villas worldwide. Founded in 1995 and now part of the Expedia Group, Vrbo has become synonymous with spacious, home-like accommodations that cater to travelers seeking more than just a hotel stay.


Pros & Cons of Using Vrbo in 2025

Pros:

  • Variety of Listings: With over 2 million properties, Vrbo offers a diverse range of accommodations, from beach houses to mountain retreats. 

  • Ideal for Groups and Families: Many listings are entire homes, providing ample space and amenities like kitchens and multiple bathrooms, making them perfect for larger groups. 

  • User-Friendly Filters: Vrbo's platform allows users to filter searches by amenities, location, and property type, streamlining the booking process. 

Cons:

  • Hidden Fees: Guests often encounter unexpected charges, such as cleaning fees and service fees, which can significantly increase the total cost.

  • Customer Service Challenges: Users have reported difficulties in reaching support and resolving issues promptly.

  • Inconsistent Property Standards: Some travelers have experienced discrepancies between online listings and the actual condition of properties.


Top 5 Vrbo Vacation Rentals of 2025

Vrbo's 2025 Vacation Rentals of the Year showcase some of the most sought-after properties:

  1. Beachfront Villa in Florida Panhandle: Offers stunning ocean views and luxurious amenities.

  2. Mountain Lodge in Gatlinburg, Tennessee: Features rustic charm with modern comforts, ideal for nature enthusiasts.

  3. Desert Retreat in Scottsdale, Arizona: A modern oasis with a private pool and spa, perfect for relaxation.

  4. Lake House in Northern Michigan: Provides a serene setting with water activities and cozy interiors.

  5. Luxury Estate in Napa Valley, California: Combines wine country elegance with top-tier amenities for a lavish experience.


Who’s Using Vrbo in 2025? The Brand's Target Audience

Vrbo primarily caters to:

  • Families: Looking for spacious accommodations with home-like amenities.

  • Groups of Friends: Seeking private spaces for reunions or celebrations.

  • Travelers Preferring Privacy: Those desiring entire homes over shared spaces.

  • Pet Owners: Many listings are pet-friendly, accommodating furry companions.


Similar Brands to Vrbo Worth Checking Out

  • Airbnb: Offers a broader range of accommodations, including shared spaces and unique properties.

  • Booking.com: Provides a mix of hotels and vacation rentals with extensive global listings.

  • TripAdvisor Rentals: Features vacation homes with user reviews and ratings.


What Customers Really Think: Vrbo Reviews & Ratings

Customer feedback on Vrbo is mixed.

  • Positive Aspects: Users appreciate the variety of properties and the convenience of booking entire homes.

  • Negative Aspects: Common complaints include hidden fees, poor customer service, and discrepancies between listings and actual properties.


Is Vrbo Worth Your Money in 2025?

Vrbo can be a valuable platform for travelers seeking spacious, private accommodations. However, it's crucial to be aware of potential hidden costs and to read property reviews carefully to ensure a satisfactory experience.


Booking & Reselling Vrbo Rentals: Where and How

Booking:

  • Official Website: Visit vrbo.com to browse listings and make reservations.

  • Mobile App: Available for iOS and Android devices for on-the-go bookings.

Reselling:

  • Host Registration: Property owners can list their homes on Vrbo by creating a host account and submitting property details.

  • Subscription Plans: Vrbo offers annual subscription plans for hosts, allowing them to list their properties and access various tools.


Vrbo FAQs You Didn't Know You Needed

  • How can I avoid hidden fees?

    Always review the full price breakdown before booking, including cleaning and service fees.

  • What should I do if a property doesn't match its listing?

    Contact the host directly and report the issue to Vrbo's customer service for resolution.

  • Can I book a property for just one night?

    Many listings require a minimum stay; check the property's policy before booking.


How to Contact Vrbo Customer Service

  • Phone Support: Available through the Vrbo website or mobile app.

  • Online Help Center: Access FAQs and troubleshooting guides at Vrbo Help Center.

  • Social Media: Reach out via Vrbo's official social media channels for assistance.


Whether you're planning a family getaway or a group retreat, Vrbo offers a platform to find unique vacation rentals. By staying informed and cautious, you can enhance your travel experience and avoid potential pitfalls

Executive Editor

Executive Editor