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Parachute

Written by Executive Editor
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Last updated: August 29, 2025
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Parachute Home Where Luxury Lives Lightly

Redefining the Modern Home

Parachute Home isn’t just another home goods brand—it’s a lifestyle philosophy rooted in simplicity, sustainability, and elevated everyday living. Since its launch in 2014, the brand has grown from a direct-to-consumer bedding company into a full home essentials destination, offering everything from percale sheets to plush bathrobes and thoughtfully crafted furniture.

Its aesthetic? Effortless. Its vibe? Californian-cool meets European craftsmanship. Parachute Home is for those who believe that comfort and conscious design should coexist in every room.


Crafted for Comfort, Designed to Last

At the heart of Parachute's appeal is its dedication to quality. Every product is crafted with premium materials—from European flax linen to Turkish cotton and responsibly sourced down. The textures are soft, the finishes impeccable, and the designs understated in all the right ways.

But Parachute’s story goes beyond tactile luxury. The brand’s commitment to sustainability shines through in its use of certified organic materials, ethical manufacturing partnerships, and carbon-neutral operations. Even their packaging and recycling initiatives reflect a mission to reduce waste while elevating the everyday home experience.


Customer Favorites That Speak for Themselves

Parachute has developed a loyal following, and for good reason. These bestsellers have become staples in many modern homes:

  • Linen Sheets – Loved for their breathable, lived-in feel that only gets softer with time.

  • Percale Bedding – Crisp, cool, and perfect for hot sleepers or anyone who appreciates hotel-level refinement.

  • Down and Down Alternative Inserts – Cloud-like comfort tailored to all sleep preferences.

  • Spa-Quality Towels – Made from long-staple Turkish cotton for unmatched absorbency and softness.

  • Plush Robes and Loungewear – Comfort that doesn’t compromise on style.

Each product reflects the brand’s careful attention to comfort, design, and long-term durability.


A Brand Built on Values

Parachute isn’t just known for what it makes—it’s also recognized for what it stands for. With an emphasis on ethical sourcing, fair labor practices, and eco-conscious business operations, the brand is setting a new standard in the home goods space.

Through initiatives that support BIPOC-owned businesses and community-building programs like textile recycling, Parachute shows that luxury doesn’t have to come at the expense of responsibility.


From Storefront to Screen: A Modern Retail Journey

While Parachute began online, it has since evolved into an omnichannel brand—balancing its e-commerce roots with thoughtfully curated retail experiences. Despite recent shifts in its physical footprint, the brand continues to engage customers through strategic collaborations, pop-ups, and a growing presence in national retailers.

Even with fewer stores, Parachute maintains a strong connection with its community through immersive digital content, personalized marketing, and a commitment to exceptional service.


Why Parachute Home Is Worth the Hype

Parachute Home offers more than just beautiful bedding and homewares—it delivers a lifestyle centered on intentionality, comfort, and style. It’s a brand for those who want their spaces to feel as good as they look. Every piece tells a story of thoughtful craftsmanship and modern values.

So whether you're upgrading your bedroom, reinventing your bathroom, or simply searching for that perfect robe, Parachute invites you to make your home your sanctuary.

Executive Editor

Executive Editor