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Emi Jay

Written by Executive Editor
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Last updated: October 09, 2025
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When it comes to effortless beauty and chic accessories, Emi Jay is redefining what it means to look good — and feel good — every day. What started as a small idea between two friends has grown into a globally loved brand that celebrates confidence, creativity, and the art of self-expression through hair.

💖 The Story Behind Emi Jay

Founded with a simple mission — to make everyday hair accessories feel special — Emi Jay has become a go-to name for women who love quality, comfort, and style. From humble beginnings to being spotted on celebrities and influencers worldwide, Emi Jay continues to stay true to its roots: creating fun, functional, and fashion-forward accessories that bring a touch of joy to your routine.

🎀 Accessories That Make a Statement

Emi Jay’s signature products are designed to elevate your hair game while keeping things easy and effortless. Their bestsellers include:

  • Big Effing Clips: The cult-favorite claw clips that hold even the thickest hair with style and strength.

  • Hair Ties & Scrunchies: Soft, durable, and gentle on your strands — perfect for that no-crease ponytail or messy bun.

  • Butterfly Clips & Barrettes: Playful pieces that add a nostalgic 90s vibe with a modern twist.

Each accessory is crafted with attention to detail, high-quality materials, and beautiful colors — from soft pastels to bold metallics.

✨ More Than Just Hair Accessories

Emi Jay’s charm extends beyond hair. Their collections now include loungewear, beauty tools, and lifestyle pieces that radiate the same blend of luxury and laid-back California cool. Whether you’re getting ready for brunch, a night out, or a self-care day at home, Emi Jay helps you feel effortlessly put together.

🌿 Sustainable & Stylish

What makes Emi Jay even more special is their commitment to sustainability and conscious production. They use eco-friendly materials, minimize waste, and proudly manufacture many of their products in Los Angeles. It’s beauty with purpose — because style should never come at the cost of the planet.

💕 Why We Love Emi Jay

  • Trendy yet timeless designs

  • High-quality, gentle materials

  • Perfect balance of fun and functionality

  • Loved by beauty lovers, influencers, and stylists alike


Emi Jay isn’t just about looking good — it’s about feeling confident, creative, and completely you. Whether you’re rocking a sleek bun, a loose ponytail, or letting your waves run wild, Emi Jay is the ultimate finishing touch your hair deserves.

Executive Editor

Executive Editor